COMMUNICATION RESEARCH METHODOLOGY (4 Credits)

Learning Outcomes:

On successful completion of this course, student will be able to:

1. Define the assumptions and decisions that every researcher makes, consciously or unconsciously
2. Describe the research problem in communication study and the implications for research under perspectives
3. Apply the research systematically, precisely, and completely in the scope of communication
4. Analyze the advantages and disadvantages of graphics (quantitative) versus text (qualitative) for explaining research findings

Topics :

1. Getting Started: Possibilities and Decisions
2. First Decisions: From Inspiration to Implementation
3. Ethics: What are My Responsibilities as a Researcher?
4. You Could Look It Up: Reading, Recording, and Reviewing Research
5. Measurement: Research Using Numbers
6. Sampling: Who, What, and How Many?
7. Summarizing Research Results: Data Reduction and Descriptive Statistics
8. Generalizing From Research Results: Inferential Statistics
9. Surveys: Putting Numbers On Opinions
10. Quantitative Understanding of Content: Content Analysis
11. Qualitative Understanding of Content: Rhetorical and Critical Analyses, and More
12. Qualitative Understanding of Communication Behavior: Interviews, Focus Groups, and Ethnography
13. Research Results In Print and Online: Writing and Presenting for Scholarly and Other Publics