WRITING FOR PUBLIC RELATIONS (2/2 Credits)

Learning Outcomes:

On successful completion of this course, student will be able to:

1. Classify the concept of writing for public relations
2. Choose the appropriate writing for public relations in various environment
3. Produce written public relations content that is ethically supported by AI tools
4. Evaluate criteria for effective writing for public relations

Topics :

1. Principle of Effective Writing
2. The Writing Process
3. News and Public Relations
4. News Feature
5. Writing for Organizational Media
6. Print News Release
7. Broadcast News Release
8. Transmedia News Package
9. Writing for The Internet
10. Campaign Writing
11. Corporate Report
12. Public Relations Advertising
13. Speechwriting and Press Conference
14. The Writing Process
15. News and Public Relations
16. News Feature
17. Writing for Organizational Media
18. Print News Release
19. Broadcast News Release
20. Transmedia News Package
21. Writing for The Internet
22. Campaign Writing
23. Corporate Report
24. Public Relations Advertising
25. Speechwriting and Press Conference