RESEARCH METHODS FOR COMMUNICATION (4 Credits)

Learning Outcomes:

On successful completion of this course, student will be able to:

1. Define the concept of research methodology.
2. Identify the steps of in the research process on various research methods.
3. Discover the right methods for communication and public relations research.
4. Apply the research methods for communication and public relations research.

Topics :

1. Research Approach and Research Design
2. Quantitative: Introduction to Research
3. Quantitative: Literature Review
4. Quantitative Methods: Survey
5. Quantitative Methods: Experimental
6. Analysing Data 1
7. Analysing Data 2
8. Qualitative: Introduction to Research and Literature Review
9. Qualitative Methods: Observation and Interview
10. Qualitative Methods: Case Studies, Ethnomethodology, Discourse Analysis
11. Qualitative Methods: Semiotic Analysis, Rhetorical Analysis, Critical Analysis
12. Qualitative: Analysing Data
13. Writing and Presenting Project Report