SOCIAL MEDIA MANAGEMENT (2 Credits)

Learning Outcomes:

On successful completion of this course, students will be able to: LO1 – Identify social media management concepts for corporate or brand campaigns; LO2 – Explain social media management strategies and tactics for corporate or brand campaigns; LO3 – Design social media management proposal for corporate or brand campaigns.

Topics:

1. Introduction to social media: An Art and Science;
2. Managing Reputation, Ethics, Risk, Issues and Crises;
3. Understanding Audiences;
4. The Foundational Components Social Media Strategy;
5. Social Media Tactics;
6. Social Media Monitoring, Measurement, Analysis and Budget;
7. Social Media Scheduling;
8. Strategic & Ethical Content Curation;
9. The Content Curation Process and Techniques;
10. Strategic Content Creation: Writing For Social Media;
11. Strategic Content Creation: Visual Content for Social Media;
12. Strategic Content Creation: Videos Content for Social Media;
13. The Evolution of Social Media Management.