SUSTAINABILITY COMMUNICATION (2 Credits)

Learning Outcomes:

Upon successful completion of this course, students are expected to be able to: explain key concepts of sustainability and how they relate to communication practices, apply basic communication strategies to raise awareness about sustainability issues using digital media, and analyze how sustainability messages are constructed and delivered across different media platforms.

Topics:

Introduction to Sustainability, Why Communication Matters for Sustainability, Understanding Your Audience, Understanding Your Audience Framing and Messaging, Storytelling for Sustainability, Digital Platforms and Tools, Visual and Graphic Communication, Case Studies in Sustainability Campaigns, Cultural and Local Contexts, and Greenwashing and Ethical Communication, Planning a Sustainability Message.