Digital Content Production & Copywriting (4 Credits)

Learning Outcomes:

Upon successful completion of this course, students are expected to be able to: develop basic content ideas that align with audience needs and digital marketing goals, create simple and engaging digital content (text, image, video) using basic copywriting and design skills, plan small-scale social media content to engage target audiences and support campaign objectives, apply basic SEO principles to enhance content visibility on search engines, use basic tools to measure content performance and interpret the results, and evaluate the use of AI tools in content creation while reflecting on their own creative roles.

Topics:

Introduction to Digital Content & Copywriting; Understanding the Audience; Brainstorming & Ideation; Principles of Copywriting; Creating Content for Different Digital Platforms; Visual Design Basics for Content; Intro to Social Media Content Planning; Executing Simple Social Media Campaigns; Search Engine Optimization (SEO); Writing for the Web; Measuring Content Performance; and Reflecting on AI in Content Creation.