Public Relations Fundamentals (3 Credits)

Learning Outcomes:

Upon successful completion of this course, students are expected to be able to: identify the fundamental roles, functions, and origins of public relations in global and Indonesian contexts, explain the theoretical foundations, ethical considerations, and contemporary trends in public relations practice, and apply public relations concepts to analyze case studies and strategic communication efforts.

Topics:

Intro to PR, Roles, Functions & Sectors of PR, Theories & Ethics in PR, Stakeholders, Target Audiences & Research, Communication Channels & Media Relations, Digital PR & Social Media Strategy, Crisis Communication & Reputation Management, PR Planning & Goal Setting, Writing for PR: Tools & Techniques, Campaign Development, PR & Development.