Corporate Communication (4 Credits)

Learning Outcomes:

Upon successful completion of this course, students are expected to be able to: understand the principles of corporate communication, explain corporate communication theories, frameworks, and practices within organizations, analyze methods for creating effective corporate communication in organizational contexts, investigate best practices of corporate communication in real professional settings, and propose an effective corporate or visual identity for a specific brand based on relevant organizational theories or concepts in a multimedia form.

Topics:

Introduction to corporate communication, theories and concepts of corporate communication, communication channels and structure. Communication and organizational culture, ethical branding and corporate social responsibility, stakeholder management and communication, communication and decision making, communication and decision making, communication and conflict, networking in corporate culture.