Digital PR Publications (3 Credits)

Learning Outcomes:

Upon successful completion of this course, students are expected to be able to: identify and distinguish the forms and purposes of public relations publications used in both traditional and digital contexts, apply writing techniques and digital tools to create public relations publications tailored for diverse platforms and audiences, and analyze the structure, purpose, and strategy of PR publications across Indonesian and global campaigns.

Topics:

Introduction to Digital Public Relations, PR Writing Essentials, Internal & External PR Communication, Digital Publication Platforms & Strategy, Storytelling and Narrative Building Building a PR Proposal, Stakeholder Management, PR Report & Post Campaign Evaluation, Ethics, Privacy, and Regulation.