Visual Design Narratives (3 Credits)

Learning Outcomes:

Upon successful completion of this course, students are expected to be able to: analyze visual narratives within advertising and marketing contexts to identify key elements that influence consumer perception and engagement, design compelling and strategic visual storytelling projects that effectively communicate brand messages and marketing objectives across multiple digital platforms, critically evaluate the cultural, social, and ethical implications of visual narratives in advertising campaigns to ensure responsible and inclusive communication, and develop innovative visual campaigns that demonstrate originality and creativity in addressing advertising and marketing communication challenges.

Topics:

Introduction to Visual Narratives in Advertising; Elements of Visual Design & Semiotics in Ads; Consumer Perception & Psychology in Visuals; Strategic Storytelling in Marketing Communications; Digital Platforms & Multimedia Storytelling; Ethical & Cultural Considerations in Advertising; Visual Branding & Identity in Advertising; and Emerging Trends in Creative Advertising.