Creative Event Planning (3 Credits)

Learning Outcomes:

Upon successful completion of this course, students are expected to be able to: identify different types, purposes, and elements of creative events in the media and communication industries; explain the process and legal requirements for planning, promoting, and managing events; and apply creative strategies in designing event experiences tailored for diverse audiences and platforms.

Topics:

Introduction to Creative Events, Event Concept Development, Venue and Platform Selection, Program & Content Design, Site Planning, Safety & Logistics, Creative Team Building, Promotion, Publicity & Audience Engagement, Sponsorship, Influencer & Media Partnership, Budgeting & Procurement Strategy, Day-of-event Execution & Crisis Management, Post-Event Evaluation & Crisis Management