Lifestyle, Sports and Entertainment Publication (3 Credits)

Learning Outcomes:

Upon successful completion of this course, students are expected to be able to: analyze trends and audience behaviors in lifestyle, sports, and entertainment media; evaluate content formats, tone, and storytelling techniques across multiple platforms; apply editorial principles and industry-specific ethical standards to content development; and create multi-platform lifestyle, sports, or entertainment publication content.

Topics:

Introduction to Visual Narratives in Advertising; Elements of Visual Design & Semiotics in Ads; Consumer Perception & Psychology in Visuals; Strategic Storytelling in Marketing Communications; Digital Platforms & Multimedia Storytelling; Ethical & Cultural Considerations in Advertising; Visual Branding & Identity in Advertising; and Emerging Trends in Creative Advertising.