People Innovation Excellence

ADVANCED THEORY OF COMMUNICATION (4 Credits)

Learning Outcomes:

On successful completion of this course, student will be able to: Mapping the use of theories in all forms or contexts of communication; Analyze the use of theories in all forms or contexts of communication; Apply theories in all forms and contexts of communication; Combine two or more theories in research and understand the empirical world.

Topics:

  1. Introduction of Communication Theory;
  2. Paradigm of Communication Theory (Part 1);
  3. Paradigms of Communication Theory (Part 2);
  4. Interpersonal Communication Theory (Part-2);
  5. Interpersonal Communication Theory (Part-3);
  6. Organizational Communication Theory;
  7. Public Communication Theory;
  8. Mass Communication Theory (Part-1);
  9. Cultural Context Theory (Part-1);
  10. Cultural Context Theory (Part-2);
  11. Enrichment Activity: Discussion – Traditions of Communication Theory;
  12. Enrichment Activity: Discussion – Interpersonal Communication Theory (Part-1);
  13. Enrichment Activity: Guest Lecture – Group Communication Theory;
  14. Enrichment Activity: Discussion – Organizational Communication Theory (Part-2);
  15. Enrichment Activity: Discussion – Mass Communication Theory (Part-2);
  16. Enrichment Activity: Guest Lecture – New Media Theory.

Published at : Updated

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