People Innovation Excellence


Learning Outcomes:

On successful completion of this course, students will be able to: Examining the role and practice of media relations and messaging in corporate, non-profit, and government organizations in new media era; Organizing media and new media relations programs; Measuring media relations strategies.


  1. Introduction to Media Relations;
  2. Setting Up Media Relations Program;
  3. News;
  4. Reporters;
  5. Radio Development Analysis;
  6. Internet Development Analysis;
  7. Media and Indonesia Society;
  8. Media Policy and Law;
  9. Media Ethics;
  10. Global Communications Media;
  11. Enrichment Activity: (Discussion and Assignment) – Media Outreach & Pitching Techniques;
  12. Enrichment Activity: (Discussion and Assignment) – PR Writing Practice: Press Release based on a company issue;
  13. Enrichment Activity: Guest Lecture – Conducting interviews;
  14. Enrichment Activity: (Discussion and Assignment) – How to Work with Press in Crisis Situation;
  15. Enrichment Activity: (Consultation and Assignment) – Strategic Communications Planning;
  16. Enrichment Activity: Guest Lecture – How to Get Media Coverage.

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