People Innovation Excellence


Learning Outcomes:

On successful completion of this course, student will be able to: Analysing the concept and research results of digital marketing communication course to be applied in corporation / enterprise context; Applying the strategically cyber and digital marketing communication on national and Multinational Corporation; Synthesizing and making judgment of a national or a multinational corporation digital marketing communication actions and activities; In addition, setting the suggestion in digital marketing communication context; Evaluating the marketing and communication concepts theories in the digital marketing communication context.


  1. Introducing digital marketing communication;
  2. Online consumer behaviour analysis;
  3. The technology environment analysis;
  4. Digital marketing communication strategy;
  5. The internet and the marketing mix;
  6. Relationship Marketing Using Digital Platforms;
  7. Delivering the Online Customer Experience;
  8. Campaign planning for digital media;
  9. Search engine, online communication strategy;
  10. Interactive Ad and Mobile text messaging strategy;
  11. Enrichment Activity : Discussion  Social Media Communication Strategy;
  12. Enrichment Activity : Discussion  Evaluation and improvement of Digital Channel Performance;
  13. Enrichment Activity : Guest Lecture  Business-to-Consumer Digital Marketing Practices;
  14. Enrichment Activity : Discussion  Business-to-Business Digital Marketing Practices;
  15. Enrichment Activity : Discussion  Final Individual Presentation about Digital Marketing Communication Project Presentation-1;
  16. Enrichment Activity : Guest Lecture Final Individual Presentation about Digital Marketing Communication Project Presentation-1.

Published at : Updated

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