PUBLIC RELATIONS AND GLOBAL MARKETING COMMUNICATION (4 Credits)

Learning Outcomes:

On successful completion of this course, student will be able to: Criticizing strategic public relations and marketing communication on multinational corporation; Analysing multinational corporation problem, in relations to setting in PR and marketing communication contexts; Measuring and evaluating public relations and marketing communication strategies.

Topics:

1. Introduction to PR and global marketing communication;
2. The global economic and marketing environment;
3. Globalization and public relations;
4. Analysing the situation;
5. Analysing the organization;
6. Analysing the public;
7. Establishing goals and objectives;
8. Formulating action and response strategies;
9. Using effective communication;
10. Choosing the communication tactics-1;
11. Enrichment Activity : Discussion Choosing the communication tactics-2;
12. Enrichment Activity : Discussion Choosing the communication tactics-3;
13. Enrichment Activity : Guest Lecture Implementing the Strategic plan;
14. Enrichment Activity : Discussion Evaluating the strategic plan;
15. Enrichment Activity : Discussion Final Individual Presentation about Strategic PR Planning  for multinational corporation;
16. Enrichment Activity : Guest Lecture Final Individual Presentation about Strategic PR Planning for multinational corporation.