Digital Business Design (4 Credits)

Learning Outcomes:

Describe the analysis of the digital market, the electronic environment, and the digital business infrastructure
Understanding how the use of technology can improve business processes in an organization to create new lines of business.
Implementing digital business strategy in developing company strategy

Topic:

Introduction to digital business
Opportunity analysis for digital business and e-commerce
Managing digital business infrastructure
Key issues in the digital environment
Digital business strategy
Supply chain and demand
Digital marketing
Customer relationship management
Customer experience and service design
Managing digital business transformation and growth hacking