Digital Business Fundamentals (4 Credits)

Learning Outcome

Describe the digital business, e-commerce, and the key issue in digital environment;
Implement the Digital Business Strategy;
Analyze the practical success factors for using digital media;
Create the effective of digital business using analytics tools

Topics

1: Introduction to Digital Business
2: Opportunity analysis for digital business and e-commerce
3: Digital Business Infrastructure
4: Key issues in the digital environment
5: Digital Business Strategies
6: Supply chain in digital business
7: Digital Marketing Strategies
8: E-Customer Relationship Management
9: Digital Service Experience
10: Managing Digital Business Transformation