Digital Business Transformation (4 Credits)

Learning Outcomes:

1. Identify the problem of changing business from the old business model to digital business.
2. Implement a digital business change model.
3. Analyze the sustainability impact of the new business.

Topic:

1. Understanding Social Media & Social Behaviour Change
2. Information Diffusion
3. Transfeorming Audience into Users
4. Identifying Paid, Earned, Shared, and Owned Media
5. Making Content Shareable
6. Best Practice for Social Media Engagement
7. Social Media Business Model
8. Communication for Development
9. Integrating old with New
10. Social Media for Social Behaviour Change