Digital Marketing (4 Credits)

Learning Outcomes:

1. Classify product marketing problems.
2. Demonstrate digital content products on various platforms.
3. Differentiate products with similar digital content products for digital marketing success

Topic:

1. Introduction Digital Marketing
2. Planning b2b Campaign Success
3. Digital Marketing Strategy
4. Demonstrate Content Types
5. Demonstrate the Customers Intent
6. Demonstrate Content That Tells a Story
7. Demonstrate a Facebook Marketing Plan.
8. Demonstrate Other Social Media
9. Reassessing Your Strategy
10. Achieving Maximum ROI