Creative Digital Marketing (2/2 Credits)

Learning Outcomes:

On successful completion of this course, student will be able to: Explain and apply the importance digital marketing in business, the concept social media, e-mail marketing, mobile marketing, performance marketing, online PR and content marketing.Analyze market, industry, competitor and customersdata that are required in creating digital marketing. Create the digital marketing in a new business.

Topics:

1. So you want to go digital?;
2. First think;
3. Thenbuild your channel;
4. Is it working;
5. Are customers finding you?;
6. Understanding social media;
7. Understanding e-mail marketing;
8. Understanding mobile marketing;
9. Understanding performance marketing;
10. Understanding online public relations;
11. Understanding content marketing;
12. Convincing your boss to invest in digital marketing;
13. What’s next?