COPY WRITING (3 Credits)
Learning Outcomes:
On successful completion of this course, student will be able to: Explain the role of copywriting in advertising; Generate idea trough creative thinking in copywriting; Create ads through creative copywriting
Topics:
- Introduction to Advertising;
- Are You a Copywriter?;
- Effective Copywriting;
- The Art of Copywriting;
- The Idea of Copywriting;
- Wording Strategy;
- Copywriting in Advertising
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