People Innovation Excellence

VISUAL COMMUNICATION DESIGN V (6 SCU)

Learning Outcomes:

Upon successful completion of this course, students are expected to be able to construct work that demonstrates perceptual acuity in campaign design, conceptual understanding, and technical facility at a professional entry level in the field of graphic design; demonstrate the ability to integrate visual elements into the artwork; demonstrate the ability to adapt of conducting research and conceptual thinking in historical, cultural, and stylistic contexts at an advance level; demonstrate an understanding of the common elements and vocabulary of advertising and of the interaction of these elements, and be able to employ this knowledge in analysis; demonstrate a working knowledge of technologies and equipment applicable to the area of campaign design; exhibit their design work and contribute in critiques and discussions of their work and the work of others.

Topics:

This course requires students to exhibit the ability to work within the design process at higher level (conducting research, concept, and application). The students will learn how to communicate their ideas into a visual design according to the chosen project’s topic (social campaign, art and culture promotion, etc). This course will also give the students different experience in designing and wider knowledge in today’s social life. The challenge in the course is to understand the students’ contribution as graphic designers in term of solving the problems that occur in society of nation.
Prerequisite: Visual Communication Design IV


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