PROJECT ON CREATIVE INDUSTRY (8 Credits)

Learning Outcomes:

On successful completion of this course, student will be able to: Identify the problem from the creative briefs; Classify the campaign programs related with visual strategies; Apply creative campaign principles and communication strategies for creative works; Design a series of visual social campaign design works in a structured and integrated.

Topics:

1. Introduction to Social Campaign;
2. Data Gathering;
3. Data Analysis & Conclusion;
4. Identify the Issues & Objective of the Campaign;
5. Communication strategy;
6. Concept Review;
7. Design Strategy;
8. Design Process;
9. Design Implementation;
10. Visual Review.