MATERIAL AND COLORS IN VISUAL DESIGN (4 Credits)

Learning Outcome:

On successful completion of this Course, students will be able to: Identify the basic elements and principles of design in visual communication design; Recognize the formal qualities of the basic elements in visual communication design; Manipulate elements of design using principles of organization in visual communication design; Produce visual composition in relation with principles of design and visual perceptual process.

Topics:

1. Introduction
2. Points and Lines
3. Shape
4. Color
5. Texture
6. Unity and Harmony
7. Balance
8. Contrast and Emphasis
9. Scale and Proportion
10. TIme and Motion
11. Rhythm
12. Grid and Modularity
13. Layers and Transparency
14. Space and Depth
15. Value