VISUAL COMMUNICATION DESIGN II (4 Credits)

Learning Outcomes:

On successful completion of this course, student will be able to: LO1 – Explain the semiotics method, in terms of advertising; LO2 – Design various visual alternatives using particular visual generator tools; LO3 – Analyze visual asset in advertising using the semiotic method.

Topics:

1. Contextual Advertising;
2. Semiotics and Five Senses in Advertising;
3. Visual Brand Experience;
4. Advertising across Culture;
5. Visual Language;
6. Signifier and Signified;
7. Semiotics and the senses (week 11);
8. Semiotics in advertising;
9. Visual Mindmap;
10. Visual exaggeration;
11. Advertising Visualization;
12. Morphological Matrix.