IDEATION AND ART DIRECTION (4 Credits)

Learning Outcomes:

On successful completion of this course, students will be able to: identify the fundamental principles of advertising in order to generate ideas effectively; execute creative ideas from various idea generation techniques with comprehensive art direction; explain the selected idea in verbal and visual form with complete analysis

Topics:

1. What is advertising?;
2. Introduction to idea;
3. How to generate ideas?;
4. How to generate ideas? (cont. 2);
5. How to generate ideas? (cont. 3);
6. Idea implementation and creative approach;
7. Idea implementation and creative approach (cont.2);
8. Experiential advertising;
9. Creative Presentation;
10. How to generate ideas?;
11. How to generate ideas? (cont. 3);
12. Idea implementation and creative approach (cont.2);
13. Experiential advertising; Creative Presentation.