CREATIVE VISUAL FOR CAMPAIGN (4 Credits)

Learning Outcomes:

On successful completion of this course, students will be able to: LO1 – explain the creative brief and find how to solve creatively; LO2 – experiment with idea generation for creative works; LO3 – discover the visual form according to the message conveyed; LO4 – Create creative visual for campaign and implement it in various techniques, materials and media.

Topics:

1. The Design Process;
2. Creative Brief;
3. Idea Generation;
4. Refinement;
5. Create form.