DIGITAL ADVERSTISING (3 SCU)

Learning Outcomes:

The course intended learning outcomes (CILO) indicate what students are expected to be able to do by the end of the course, which may cover specific technical skills and personal qualities pertaining to the course given. The personal qualities may be reflected in the defined course learning outcomes or attained separately, outside the curriculum.

Topics:

In this course, students will be practicing and developing a complete package of visual digital communication in a wide range of areas. It includes constructing an interactive website that is integrated with e-commerce and any digital advertising supplemental elements such as social media, digital posters, and major multimedia elements (sound and video). Overall, the course will cover all digital advertisement aspects that are commonly applied in the actual industry.