People Innovation Excellence

VISUAL COMMUNICATION DESIGN III (6 Credits)

Learning Outcomes:

On successful completion of this course, students will be able to: describe design idea which connected to the business model; apply business model based on research study on final design; analyze final project that building a value of brand idea, design and animation in making of the final project for the exhibition presentation.

Topics:

  1. Idea search – Global; Idea search – Local;
  2. Presentation of ideas through proposals;
  3. Visual research and distribution market strategy;
  4. Visual research and distribution market strategy;
  5. Presentation of research results;
  6. Visual Explorations;
  7. Activation preparation;
  8. Activation (market validation);
  9. Creating media formats (bible, merchandise, trailers, etc.);
  10. Final concept IP;
  11. Presentation;
  12. Workbook.

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