SURFACE PACKAGING DESIGN (4 Credits)

Learning Outcomes:

On successful completion of this course, students will be able to: design packaging that takes into account the benefits of creativity and solutions to community activities; produce surface packaging design strategic and comprehensive; relate quality of the creative process with the end result object surface packaging design; identify the meanings and functions of packaging design objects; explain the meanings and functions of packaging design objects.

Topics:

1. Introduction Definition, Benefits, Packaging Design and Format
2. The introduction of the concept of Identity Packaging Design
3. Role of Packaging in Marketing Design and Corporate Identity Formation/Corporate;
4. The process of Creative Thinking in Packaging Design
5. Definition and Role of Research in Packaging Design
6. Definition and Implementation Strategies in Packaging Design
7. Definition and Role of Visualization in Packaging Design
8. Role of Structural Design in Packaging Design
9. Study of the Role of Branding Packaging Design
10. Study the role of Extension/Extensions Product & Brand (Product & Brand Extension) in packaging design
11. Relationship between Interaction Design Packaging and Brand Experience (Brand Experience)
12. Role of Creativity manufacture strategies and concepts in designing packaging
13. Packaging design as a solution to problems of today’s society