VISUAL COMMUNICATION DESIGN I (4 Credits)

Learning Outcomes:

On successful completion of this course, student will be able to: state what a layout is; explain elements of design hierarchy in a layout; apply a good layout design from any kind of medias; design and present an idea of layout style in accordance with target or trend.

Topics:

1. Introduction of layout design;
2. Design element and principles;
3. Hierarchy in advertising layout;
4. Developing layout structure;
5. Grid system;
6. Developing layout from mood and manner to visualization;
7. Layout across print and screen;
8. Having sensitivity to the development of trend layout design;
9. Design element and principles;
10. Hierarchy in advertising layout;
11. Layout across print and screen;
12. Having sensitivity to the development of trend layout design.