VISUAL IDENTITY (4 CREDITS)

Learning Outcomes:

On successful completion of this course, students will be able to: LO1 – describe Describe the system integration of brand identity with the concept; LO2 – apply Apply the brand identity system to every subject according the goal; LO3 – arrange Rearrange the preparation stages of building the organization’s image, categories, symbols and impressions caused according the concept; LO4 – identify Identify the image and brand identity system with the concept; LO5 – explain Explain the concept planning of image and brand identity system.

Topics:

1. The Introduction and History of Branding;
2. Image and brand identity, and the response generated target market/audience;
3. Indication of the importance of brand identity program and the kinds of categories of symbols;
4. The basics in the selection of names;
5. The terms of brand brief;
6. Design exploration;
7. Design Implementation.