People Innovation Excellence


Learning Outcomes:

Students would demonstrate the ability in designing symbols, an identity (a logo) and its function to everyday life by first conducting research and developing strategy and concept of branding, then to apply the new corporate identity to a working interactive project using various new technology.
They must also demonstrate an ability to take Interactive Digital Design brief to its finished state, up to the preflight production and presentation.


Visual Identity: Symbol, Logo, Brand; Introduction about Logo: Logotype, Logogram; New technology Development; Prototyping and testing; Introduction on Personal Branding; Conduct individual portfolio reviews; Review and critique assigned pieces; Develop a cover letter and preliminary resume; Developing and creating E-Portfolio, Individual Final Portfolio Presentation Review.

Prerequisite(s): Interactive Design Studies II

Published at : Updated

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