CREATIVE DESIGN WORKSHOP (4 SCU)
On successful completion of this course, students will be able to: identify the fundamental principles of advertising in order to generate ideas effectively; execute creative ideas from various idea generation techniques with comprehensive art direction; explain the selected idea in verbal and visual form with complete analysis.
- What is advertising?;
- Introduction to idea;
- How to generate ideas?;
- How to generate ideas? (cont. 2);
- How to generate ideas? (cont. 3);
- Idea implementation and creative approach;
- Experiential advertising;
- Creative Presentation.
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