CREATIVE DESIGN WORKSHOP (4 SCU)

Learning Outcomes:

On successful completion of this course, students will be able to: design packaging that takes into account the benefits of creativity and solutions to community activities; produce surface packaging design strategic and comprehensive; relate quality of the creative process with the end result object surface packaging design; identify the meanings and functions of packaging design objects; explain the meanings and functions of packaging design objects.

Topics:

1. Introduction Definition, Benefits, Packaging Design and Format;
2. The introduction of the concept of Identity Packaging Design;
3. Role of Packaging in Marketing Design and Corporate Identity Formation/Corporate;
4. The process of Creative Thinking in Packaging Design;
5. Definition and Role of Research in Packaging Design;
6. Definition and Implementation Strategies in Packaging Design;
7. Definition and Role of Visualization in Packaging Design;
8. Role of Structural Design in Packaging Design;
9. Study of the Role of Branding Packaging Design;
10. Study the role of Extension/Extensions Product & Brand (Product & Brand Extension) in packaging design;
11. Relationship between Interaction Design Packaging and Brand Experience (Brand Experience);
12. Role of Creativity manufacture strategies and concepts in designing packaging;
13. Packaging design as a solution to problems of today’s society.