VISUAL COMMUNICATION DESIGN III (4 SCU)

Learning Outcomes:

On successful completion of this course, students will be able to: define the steps of Design Thinking for character licensing development in animation.; apply Design Thinking to create intellectual property suitable for the animation industry; integrate works from visual streams, animation streams, narrative streams, and business streams to develop an animation industry-appropriate Character Licensing.

Topics:

1. Design Thinking – Define;
2. Design Thinking – Research;
3. Design Thinking – Ideate;
4. Design Thinking – Prototype;
5. Design Thinking – Activation;
6. Activation (market validation);
7. Creating media formats (teaser, workbook/pitch bible, merchandise, etc.);
8. Final concept IP;
9. Presentation;
10. Finalize media for pitching.