VISUAL COMMUNICATION DESIGN III (4 SCU)

Learning Outcomes:

On successful completion of this course, students will be able to: Identify brand or product, competitor, and target audience; review the media to create integrated communication; Design an integrated advertising campaign.

Topics:

1. Introduction to integrated communication;
2. Understanding brand and product;
3. Understanding consumer; Understanding channel toward consumer;
4. Developing campaign idea and key visual;
5. Designing integrated advertising campaign.