VISUAL COMMUNICATION DESIGN III (4 SCU)

Learning Outcomes:

On successful completion of this course, students will be able to: identify  the company’s image and its brand identity system as a case study; explain the concept of planning of a new brand identity and image system; design  the system integration of brand identity with the new concept; apply  the brand identity system to every subject according the goal.

Topics:

1. Introduction and History of Brand Identity;
2. Definition of Visual Brand Identity;
3. Brand and Branding;
4. The Factor Forming Brand;
5. Designing Brand Identity;
6. Understanding Brand Identity;
7. Brand Identity Criteria;
8. Understanding Brand Architecture;
9. Designing Brand Identity Manual I;
10. Designing Brand Identity Manual II;
11. Designing Brand Identity Manual III;
12. Designing Brand Identity Manual IV;
13. Branding Today.