VISUAL COMMUNICATION DESIGN III (4 Credits)

Learning Outcomes:

On successful completion of this course, student will be able to:

1. Describe the system integration of brand identity with the concept;
2. Apply the brand identity system to every subject according to the goal;
3. Rearrange the preparation stages of building the organization’s image, categories, symbols and impressions caused according the concept;
4. Identify the image and brand identity system with the concept;
5. Explain the concept planning of image and brand identity system.

Topics :

1. The Introduction and History of Branding;
2. Image and brand identity, and the response generated target market/audience;
3. Indication of the importance of brand identity program and the kinds of categories of symbols;
4. The basics in the selection of names;
5. The terms of brand brief;
6. Phase I: Analysis;
7. Phase II: Design exploration 1;
8. Phase II: Design exploration 2;
9. Phase II: Design exploration 3;
10. Phase II: Design exploration 4;
11. Phase III: Completion Design;
12. Phase IV: Implementation 1;
13. Phase IV: Implementation 2