CHARACTER BUSINESS LICENSING (4 Credits)

Learning Outcomes:

On successful completion of this course, students will be able to: LO1 – define the steps of design thinking tailored for character licensing development in the animation industry; LO2 – apply design thinking principles to create innovative and marketable intellectual property suitable for the animation industry; LO3 – integrate insights from visual design, animation production, storytelling, and business licensing streams to develop a comprehensive and industry-appropriate character licensing strategy; LO4 – integrate embedded AI technologies across visual design, animation production, storytelling, and business licensing streams for character development and business model creation.

Topics:

1. Introduction to Character Business Licensing;
2. Design Thinking – Defining;
3. Design Thinking – Researching;
4. Design Thinking – Ideation;
5. Integrating Character Development in All Streams;
6. Design Thinking – Prototyping;
7. Design Thinking – Activation;
8. Activation (Market Validation);
9. 360 Degree Merchandising;
10. Finalizing Concept for Character Intellectual Property/ Character Licensing.