VISUAL COMMUNICATION DESIGN IV (6 Credits)

Learning Outcomes:

On successful completion of this course, student will be able to: Design the system integration of corporate identity; Apply the identity system to every subject; Rearrange the preparation stages of building the organization’s image, categories, symbols and impressions caused; Identify the image and identity

Topics:

1. History of Corporate Identity;
2. Image, identity, and the response generated target market/audience;
3. Indication of the importance of an identity program and the kinds of categories of symbols;
4. The basics in the selection of names;
5. The terms of corporate identity;
6. Phase I: Analysis;
7. Phase II: Design exploration 1;
8. Phase II: Design exploration 2;
9. Phase II: Design exploration 3;
10. Phase II: Design exploration 4;
11. Phase III: Completion Design;
12. Phase IV: Implementation 1;
13. Phase IV: Implementation 2.