VISUAL COMMUNICATION DESIGN IV (6 SCU)

Learning Outcomes:

Upon successful completion of this course, students are expected to be able to construct work that demonstrates perceptual acuity to identities (logo/corporate identity), conceptual understanding of its function to everyday life, and technical facility at a professional entry level in the field of graphic design; demonstrate the ability to integrate visual elements to redesign an identity and bring it into finished states in two and three dimensions; using color theory and its applications and drawing; demonstrate the ability to adapt to identities/logo in historical, cultural, and stylistic contexts; demonstrate an understanding of the common elements in creating identities/logo and vocabulary of art/design and of the interaction of these elements, and to be able to employ this knowledge in analysis; demonstrate a working knowledge on how to conduct research to develop strategy and concept, also the technologies and equipment applicable to the area of graphic design; exhibit their design work and contribute in critiques and discussions of their work and the work of others.

Topics:

In this course, each student must submit an individual project on re-designing an identity/logo of a local profit/non-profit, private/government company/organization/foundation. The essence of this project is positioning a new vision that a client has demanded to a graphic designer. As redesigning a logo can be more challenging than designing a new logo, the students may need to do some research and then determine how to redesign the logo with the new/revised company’s/organization’s spirit or positioning.
Prerequisite: Visual Communication Design III