VISUAL COMMUNICATION DESIGN III (6 Credits)

Learning Outcomes:

On successful completion of this course, students will be able to: identify brand or product, competitor, and target audience; review the media to create integrated communication; design an integrated advertising campaign.

Topics:

1. Introduction to integrated communication;
2. Understanding brand and product;
3. Understanding consumer;
4. Understanding channel toward consumer;
5. Developing campaign idea and key visual;
6. Designing integrated advertising campaign.