VISUAL COMMUNICATION DESIGN III (6 Credits)

Learning Outcomes:

On successful completion of this course, students will be able to: Describe Designing the system integration of brand identity with the concept; Apply the brand identity system to every subject according the goal; Arrange Rearrange the preparation stages of building the organization’s image, categories, symbols and impressions caused according the concept; Identify the image and brand identity system with the concept; Explain the concept planning of image and brand identity system.

Topics:

1. The Introduction and History of Branding;
2. Image and Brand Identity, and the Response Generated Target Market/Audience;
3. Indication of the Importance of Brand Identity Program and the Kinds of Categories of Symbols;
4. The Basics in the Selection of Names;
5. The Terms of Brand Brief;
6. Phase I: Analysis;
7. Phase II: Design Exploration 1;
8. Phase II: Design Exploration 2;
9. Phase II: Design Exploration 3;
10. Phase II: Design Exploration 4;
11. Phase III: Completion Design;
12. Phase IV: Implementation 1;
13. Phase IV: Implementation 2.