VISUAL COMMUNICATION DESIGN III (6 SCU)

Learning Outcomes :

Upon successful completion of this course, students are expected to be able to explain and analyse the elements and functions of packaging design, conduct research to develop strategy and concept in package design industry and implement it in producing 2D and 3D packaging prototype, construct packaging redesign work that demonstrates perceptual acuity of packaging, understanding of visual continuity, and technical facility in the field of graphic design, utilize appropriate technologies and equipment applicable to packaging field, apply the historical, cultural, and stylistic contexts in designing packaging concept, give positive appreciation and critiques to different packaging design works.

Topics:

The course devotes to the explorations of all aspects of packaging, i.e. packaging as an art form, as a marketing tool and as a threat to the environment, with its relation to product design. Students have to submit a project and present it in front of the class at the end of semester. Participation, attention, and enthusiasm to the projects are crucial. Project presentation is obligatory.
Prerequisite: Visual Communication Design II