People Innovation Excellence


Learning Outcomes:

On successful completion of this Course, students will be able to: Explain the fundamental of economic managerial and the elasticity of demand and supply which relates to total revenue;Calculate the profit – maximizing price and output; Analyze The condition for contestable, ramifications for market power and the sustainability of long-run profits; Manage why networks often lead to first-mover advantages and how to use strategies such as penetration pricing to favorably change the strategic environment.


  1. The fundamental of managerial economics;
  2. Market forces: Demand and Supply;
  3. Quantitative Elasticity from Demand Analysis in managerial;
  4. Quantitative demand analysis for decision making relate to consumer behavior using Regression and PLS Analysis;
  5. Quantitative demand analysis in evaluation for decision strategic making using SWOT analysis;
  6. Mini pilot project of quantitative demand analysis for decision making;
  7. The function of theory individual behavior in managerial decision as application of Indifference curve analysis;
  8. The function of theory individual behavior in managerial decision, which Consumer Behavior application;
  9. The production process analysis in organization of the firm;
  10. The cost analysis in organization of the firm;
  11. Evaluation of the market structure, market conduct and market performanca of firm in industry;
  12. Evaluation of the paradigm of structure-conduct and performance a firm in industry;
  13. Strategic managing of perfect competitive market;
  14. case study of Strategic managing of perfect competitive market;
  15. Strategic managing monopoly market;
  16. Case study of strategic managing monopoly market;
  17. Strategic managing Monopolistic competition markets;
  18. Case study of strategic managing monopolistic competition markets;
  19. Strategic managing oligopoly model;
  20. Game theory in strategic managing oligopoly model;
  21. Market power in basic pricing strategies and Pricing strategies for special cost and demand structures for firms;
  22. Market power in pricing strategies in markets with intense price competition that yield even greater profits;
  23. Evaluation of the economics benefit of information;
  24. Uncertainty in information influence to consumer behavior in the market;
  25. Evaluation of advanced topics in business strategy;
  26. Case of study in business strategy a firm in market industry.

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