MANAGERIAL ECONOMICS (4 Credits)
Learning Outcomes:
On successful completion of this Course, students will be able to: Explain the fundamental of economic managerial and the elasticity of demand and supply which relates to total revenue; Calculate the profit – maximizing price and output; Analyze the condition for contestable, ramifications for market power and the sustainability of long-run profits; Manage why networks often lead to first-mover advantages and how to use strategies such as penetration pricing to favorably change the strategic environment.
Topics:
- The fundamental of managerial economics;
- Market forces: Demand and Supply;
- Quantitative Elasticity from Demand Analysis in managerial;
- Quantitative demand analysis for decision making relate to consumer behavior using Regression and PLS Analysis;
- Quantitative demand analysis in evaluation for decision strategic making using SWOT analysis;
- Mini pilot project of quantitative demand analysis for decision making;
- The function of theory individual behavior in managerial decision as application of Indifference curve analysis;
- The function of theory individual behavior in managerial decision, which Consumer Behavior application;
- The production process analysis in organization of the firm;
- The cost analysis in organization of the firm; case study of Strategic managing of perfect competitive market;
- Evaluation of the paradigm of structure-conduct and performance a firm in industry;
- Strategic managing of perfect competitive market;
- Strategic managing monopoly market;
- Case study of strategic managing monopoly market;
- Strategic managing Monopolistic competition markets;
- Case study of strategic managing monopolistic competition markets;
- Strategic managing oligopoly model;
- Game theory in strategic managing oligopoly model;
- Market power in basic pricing strategies and Pricing strategies for special cost and demand structures for firms;
- Market power in pricing strategies in markets with intense price competition that yield even greater profits;
- Evaluation of the economics benefit of information;
- Uncertainty in information influence to consumer behavior in the market;
- Evaluation of advanced topics in business strategy;
- Case of study in business strategy a firm in market industry;
- Evaluation of the market structure, market conduct and market performance of firm in industry.
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