ENTREPRENEURSHIP: IDEATION (2 Credits)

Learning Outcomes :

On successful completion of this course, student will be able to: Define target customer characteristics and needs for customer-focused innovation; Identify problems as opportunities for entrepreneurial innovation; Generate innovative business solutions to address customer problems

Topics :

Introduction to Entrepreneurship Ideation; Design Thinking & SDGs; Understanding Your Customers; User Persona; Idea Generation; Creating Your Business Values; Business Idea Presentation; Positioning Your Business; Market Research; Competitor Analysis; Revenue Generation and Cost of Doing Business; Idea Validation Presentation; Idea Report and Infographic

Published at : 25 April 2024 Updated at : 19 July 2024

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