INTRODUCTION TO ENTREPRENEURSHIP AND BUSINESS (4 Credits)

Learning Outcomes:

On successful completion of this course, student will be able to:

1. Identify the business launching and growing process
2. apply concept launching and growing an entrepreneurial venture
3. analyze the launching and growing an entrepreneurial venture process

Topics 

1. Entrepreneurship: The social and business revolution
2. The entrepreneurial mindset
3. Recognizing Opportunities and Generating Ideas
4. Lean methodologies and business model frameworks
5. Marketing
6. Sales and marketing communications
7. Developing the operations plan
8. Managing risk
9. Recruiting and managing people
10. From entrepreneur to leader
11. Family business
12. Corporate entrepreneurship and intrapreneurs