INTRODUCTION TO ENTREPRENEURSHIP AND BUSINESS (4 Credits)

Learning Outcomes:

On successful completion of this course, student will be able to:

1. Identify the process of successfully launching and growing an entrepreneurial venture; the impact of entrepreneurial firms of economies and societies
2. Apply the concept of business model and business plan; ethical and legal foundation; intellectual property; new venture team; marketing issues; financing; franchising
3. Analyze the entrepreneurial process; business feasibility; industry and competitor; new venture financial strength; challenges of growth.

Topics 

1. Decision to Become an Entrepreneur
2. The entrepreneurial Mindset
3. Recognizing Opportunities and Generating Ideas (Field Study)
4. Feasibility Analysis
5. Developing an Effective Business Model
6. Industry& Competitor Analysis
7. Business Plan
8. Sales and marketing communications (Field Study)
9. Unique Marketing Issues
10. Preparing the Proper Ethical and Legal Foundation
11. Managing risk
12. Assessing a New Venture’s Financial Strength and Viability
13. Getting Financing or Funding
14. Recruiting and managing people (Field Study)
15. From entrepreneur to leader
16. Strategies for Firm Growth
17. Family business (Field Study)
18. Corporate entrepreneurship and intrapreneurs
19. Franchising